The first multipart instagram series that targeted teens on their favorite social
network. Brought a boring efficacy to life through 4 teens whose lives change over
the course of 3 weeks, all brought to life over 150 sharable pieces of content.

An integrated OLV launch that went beyond the expected retouched close-up
glamor face shots. It reached over a million youtube views in days.

a print ad that's fun and engaging with teens without being digital.