The first multipart instagram series that targeted teens on their favorite social network. Brought a boring efficacy to life through 4 teens whose lives change over the course of 3 weeks, all brought to life over 150 sharable pieces of content. An integrated OLV launch that went beyond the expected retouched close-up glamor face shots. It reached over a million youtube views in days. a print ad that's fun and engaging with teens without being digital.