A Superbowl ad that promoted the urgency of getting an original idea out there.
Needless to say, people jumped on it and Godaddy got 10,000 new customers
the very next day.

On the biggest stage amongst the biggest brands, Godaddy decided to stay
quiet and became the most talked about TV spot in Superbowl history while
posting the biggest sales day in Godaddy's history.

Names are important but domain names are even more important if your name
is as common as James.