Created an intimate TVC for a prostate cancer drug by keeping it simple with no vignette cut-a-ways during fair balance. Changing opinions and humanizing the pharmaceutical companies is no easy task. So, we told the untold story of America's biopharmaceutical companies: the people behind the breakthroughs that save lives. Real stories of researchers and the direct impact they make on patients. Here's just a small representative collection of social ads we produced for ABC. Instead of boring still image posts, we had cinemagraphs of researchers doing their thing.