Created an intimate TVC for a prostate cancer drug by keeping it simple
with no vignette cut-a-ways during fair balance.

Changing opinions and humanizing the pharmaceutical companies is no easy task.
So, we told the untold story of America's biopharmaceutical companies:
the people behind the breakthroughs that save lives.

Real stories of researchers and the direct impact they make on patients.

Here's just a small representative collection of social ads we produced for ABC.

Instead of boring still image posts, we had cinemagraphs of researchers
doing their thing.