Drumstick answered the call that was on everyone's mind leading up to Super Bowl
with #DrumstickMonday - a push to make the day after the Big Game a national holiday
reserved for unexpected fun.




Launched a change.org petition to pave the way towards making this dream a reality.



Engaged Eric Andre, who was part of the Super Bowl spot, to help support the effort



Utilized influencers to help spread the word.



Created DrumstickMonday kits to get people ready to spend their day off in unexpected fun style.



Created fun animated IG Stickers



Partnered with Hyundai to join in on the unexpected fun



A bit of how some people reacted to our need for a day of unexpected fun and a snapshot of the earned coverage.