To break through with the story of TNT's newest series, we created the first TV show to be adapted onto Twitter. For the 3 days leading up to its premiere, we shared every word of the pilot episode script, 140 characters at a time. 2014 Cannes Lion, CA digital, AICP Next Awards. A time capsule experiential where we brought to life an authentic 1940s pop-up Haberdashery in NYC to launch TNT's "Mob City". It was a way for us to bring both the style and the legend of these infamous mobsters to life in an immersive, real-world experience. The One Show, Communication Arts.